Esports continues to grow as a disruptive force. Case in point: 420M will be watching competitive gaming by 2019 . While game titles like League of Legends and Overwatch dominate headlines with multi-million dollar franchise values and media deals, Counter Strike: Global Offensive quietly remains an esports powerhouse. Exhibit A: Turner Sports’ ELeague […]

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When it rains, it pours. As noted by The Next Level, 25 non-endemic brand deals in esports have already been announced in 2018. And every new deal seems to open the door for another. Since several partnerships are at the team level, e.g. Dr. Pepper/Team Solomid and Snickers/FlyQuest Sports, let’s take a data-driven approach to […]

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