Fnatic and Sanrio have revealed a collaboration between the team and the Hello Kitty brand. The collaboration will include merchandise, artwork, and a Tokyo launch event. Hello Kitty is a merchandising juggernaut, with an estimated $80B USD in revenue generated to date. Esports organization Fnatic has revealed a partnership with Japanese company Sanrio to collaborate […]

The post Fnatic Unveils Collaboration with Sanrio’s Hello Kitty Brand appeared first on The Esports Observer.

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Fnatic Unveils Collaboration with Sanrio’s Hello Kitty Brand

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