Episode number eleven of the eSports iQ podcast series discusses how marketers can win at esports storytelling. Including a breakdown of Gucci’s latest foray into gaming and how it illustrates three must-haves for marketing stories that resonate with esports fans and gamers, such as:

How to structure a marketing storyWhy it is important to show not tellThe best way to employ influencers

Previous podcast episodes (in video format) are hosted on our YouTube channel.

The podcast is also available on Apple, Google and Spotify. Enjoy!

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The post How Marketers Can Win at Esports Storytelling appeared first on Esports Group.

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How Marketers Can Win at Esports Storytelling

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