Episode number eleven of the eSports iQ podcast series discusses how marketers can win at esports storytelling. Including a breakdown of Gucci’s latest foray into gaming and how it illustrates three must-haves for marketing stories that resonate with esports fans and gamers, such as:
How to structure a marketing storyWhy it is important to show not tellThe best way to employ influencers
Previous podcast episodes (in video format) are hosted on our YouTube channel.
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