SoFi and Misfits Gaming have struck a deal.
Much of the world has ground to a halt thanks to COVID-19. Thankfully, there are some cogs of the esports world that are still moving. Money is one of those cogs, and to that end Misfits Gaming Group has partnered with the fintech company SoFi. The Misfits Gaming Group currently owns a LEC team of the same name, the Florida Mutineers and Florida Mayhem. You may remember SoFi as the company that bought naming rights for the stadium home of the Los Angeles Chargers/Rams. This was for a cool price tag of $400 million. According to the official press release, this is one of the first major esports deals for a fintech company of this size.
The exclusive marketing rights deal will see the SoFi logo emblazoned on the official team jerseys of the Mutineers, the Mayhem, and other US-based teams that Misfits owns. SoFi was interested in pursuing the deal for this reason pulled from the press release:
“The esports industry is built upon competitive drive and innovation, and its members are young and motivated. In that vein, MGG and SoFi will work together to produce custom content pieces to run across MGG social channels tailored around personal finance and achieving ambition.”
SoFi aims to promote financial awareness among both esports players and fans. To that end they’ll produce “educational” content with the Misfits about this topic. This is primarily thinly veiled advertising. However, there is a ton of money thrown around in the esports sector. A little more awareness of how to properly manage it is never a bad thing.
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