Episode number twelve of the eSports iQ podcast series outlines how to create effective context for your marketing campaigns in esports and gaming. Including a look at Nike’s latest partnership with Psyonix’s Rocket League and how it outlines three key principles for marketing in context:

Communicate an identity value that shows how your brand helps express a passion for gamingMeet the unique needs and desires of the gaming marketCreatively embrace, don’t ignore, cross-category differences

Previous podcast episodes (in video format) are hosted on our YouTube channel.

The podcast is also available on Apple, Google and Spotify. Enjoy!

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The post The One Thing Marketers Need to Know About Esports and Gaming appeared first on Esports Group.

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The One Thing Marketers Need to Know About Esports and Gaming