“If I’m selling to you, I speak your language. If I’m buying, dann müssen Sie Deutsch sprechen.”   — Willy Brandt  2018 has been a banner year for the esports industry. From continued investment – in teams and startups alike – to an influx of non-endemic brand partnerships, the momentum is real. Likewise, we’ve done our best to keep pace […]

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Esports growth is being fueled by its audience. See: A quarter of the world’s population will be aware of esports by 2021 . In turn, understanding this growing audience is central to unlocking commercial opportunities. So, in light of continued investment into Blizzard’s Overwatch League , we used our eSports iQ analytics engine to transform social […]

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The esports experience continues to grow roots in the physical world. For example, the Overwatch League recently expanded to Atlanta  and Guangzhou . Likewise, eSports iQ version 3.0 is now available with several new features, including: Insights from 40,000+ competitive video game fans across Latin America and the United Kingdom FIFA and Fortnite audiences UI layout improvements A new lifestyle interest visualization […]

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Big names in athletic sports pay big money to jump on the trend of franchising, giving teams local recognition. League of Legends, Call of Duty and DOTA2 fill stadiums for live competitions as the teams sell branded merchandise.

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Traditional Athletic sports teams are getting on the Esports action by purchasing franchises to fit within their already established business machine.

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Now that live streaming has connected players and fans, what What games played as Esports? CNNs Kristie Lu Stout looks at the most popular early genres.

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The tug of war between advancement in technology and the desire for people to play together find common ground with the evolution of the Internet.

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Arcades gave way to consoles and couch-co-op, while PC gaming flourished in South Korea. Transcript: Video arcades offered a more visual and accessible way to play games on a computer, though the games were only one or two players. Arcades provided a social space where people could not only play, but watch others looking for […]

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Part 1: Esports are part of a natural evolution of human gaming. Strategic battles, represented via avatars of one like or another, can be found throughout history. We have only recently reached the point where culture and technology have met to set the stage for what is to come. Transcript: Throughout our evolution, the complexity […]

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Last month marked the debut of our esports audience analytics dashboard. And, based on generous user feedback, eSports iQ version 2.0 features some key improvements. Including:  OpTic Gaming team fans are now included in the audiences  European football fan measurement  Purchase insights for all audiences   Updated influencer numbers  Video explanation of eSports iQ technology   Purchase Insights Several users requested more detail around esports consumer spending. And while purchase data is incredibly important – it’s not straightforward to come by using social media data.     The first […]

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