This is the first entry in a three part series. Click here to download the entire guide . There are brands, and there are iconic brands. As D.B. Holt put it in How Brands Become Icons: The Principles of Cultural Branding, “icons come to represent a particular kind of story – an identity myth – that their consumers use to […]

Read more

BLAST Premier has announced a multi-event agreement with SteelSeries, a Danish hardware firm that will host a number of CS:GO-related activations during BLAST events. SteelSeries will host activations during the BLAST Fall Showdown in October and the BLAST Fall Finals in November as a result of this. Fan interaction efforts, freebies, and a special place […]

Read more

The new Torrent will be led by a familiar face. Today, Wisdom Gaming had two big announcements for fans. First of all, their esports organization, formerly named Alpine Esports, is now rebranding as Torrent. On top of that, former Director of Esports Wade “Dreadnaught” Penfold is being promoted to Vice President of Esports. Before he […]

Read more

XSET Gaming adds Cowboys RB Ezekiel Elliot as content creator and investor. Esports organization XSET Gaming grew its roster and list of investors today—signing Dallas Cowboys running back Ezekiel Elliot. Elliot is a superstar in the NFL and also happens to be an avid gamer off the field. The five-year NFL professional player has made […]

Read more

Fortnite legend Myth says he would not rank a controller player in his top ten first-person shooter players of all time. Virtually the entire esports community exploded today when the age-old discussion of keyboard and mouse versus controller players reared its ugly head. Since the dawning of time, console and PC diehards have argued […]

Read more

A hidden feature we are not aware of? Apex Legends is a unique battle royale game in the sphere of multiplayer games. The game was released in 2019 and quickly grew in popularity due to its various character abilities, fast-paced game mechanics & interesting lore stories. Apart from these incredible features, the unique aspect of […]

Read more

EA Sports, the publishers of free-to-play battle royale-hero shooter game Apex Legends Mobile took their Twitter account to announce the next beta test for the Latin America region. The beta will be coming to Mexico, Colombia, and Peru for limited players on September 21st, 2021. The players could get access to the beta version by […]

Read more

Twitter reacts to OGRE1 landing 11th on the list of best players in Halo history. Halo’s competitive scene erupted with anger and dismay yesterday when the Halo Champion Series revealed gaming legend Dan “OGRE1” Ryan as the 11th best Halo player of all time. While much of the list has sparked controversy, none ranked […]

Read more

The latest Apex Legends Evolution Collection Event Patch Notes are now live. The Evolution Collection Event is going to add a lot of new content as well as a few bug fixes to the game. The developers have released the patch notes on the official site. Let’s check it out. Grab ya mash – ̶R̶a̶m̶p̶a̶r̶t̶’̶s̶ […]

Read more

We take a look at video games to play while waiting for the much-anticipated Overwatch 2! As Blizzard are still keeping any mention of an Overwatch 2 release date firmly under wraps, it’s fair to say we’ve got quite a while to wait. And if, like me, you’re an Overwatch veteran who is growing weary […]

Read more