Aleksi “allu” Jalli is set to replace Valentin ‘poizon’ Vasilev on the active CSGO squad of Complexity as a stand-in, the Dallas based organization announced today on Twitter. This will be the organization’s second roster change in less than two weeks since they parted ways with Kristian “k0nfig” Wienecke who is rumored to join the […]
Read moreAfter a string of poor showings and a failed Regional Major Ranking run, FunPlus Phoenix aims to bring in the fresh air. Jonatan “Devilwalk” Lundberg, the head coach at FPX Esports has been released from his duties, the Chinese-European Organization announced today on Twitter. This change in the ranks of FPX CSGO comes after […]
Read moreThe ex-100 Thieves quartet and Hansel “BnTeT” Ferdinand find themselves on the bench at EXTREMUM after spending just eight months with the European Organization. EXTREMUM on Twitter have announced the benching of their current CSGO squad in the wake of the defeat suffered at the hand of Evil Geniuses in the North American RMR event […]
Read moreValve isn’t known for being very active with their community, especially when it comes to their First-person shooter, CS:GO. But that hasn’t been the case as John Mcdonald from Valve asked players to report Boosting lobbies and boosted profiles earlier this year, which did result in a massive ban wave. Today, that was followed by […]
Read moreJack “Jackinho” Ström Mattsson has been removed from Fnatic’s active CSGO division, the Swedish organization announced today on Twitter. Jackinho was brought aboard on the team as the team’s sniper in place of Robin “flusha” Rönnquist who was earlier benched by the team in January. This roster change comes just after a period of 10 […]
Read moreJack “Jackinho” Ström Mattsson has been removed from Fnatic’s active CSGO division, the Swedish organization announced today on Twitter. Jackinho was brought aboard on the team as the team’s sniper in place of Robin “flusha” Rönnquist who was earlier benched by the team in January. This roster change comes just after a period of 10 […]
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This is the final entry in a three part series. Click here to download the entire guide . Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]
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This is the first entry in a three part series. Click here to download the entire guide . There are brands, and there are iconic brands. As D.B. Holt put it in How Brands Become Icons: The Principles of Cultural Branding, “icons come to represent a particular kind of story – an identity myth – that their consumers use to […]
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ESTNN investigates a device many are using to stay ahead of the competition in Fortnite. Since the dawn of time, gamers have looked for any opportunity to gain an edge over their opponents. Game Shark is an early cheat code many relied on in the first few generations of console gaming. Unfortunately, cheats have advanced […]
Read moreThe newest esports event CS:GO – Battle of Betway – has been announced by Betway, one of the major sports betting sites. The competition includes teams sponsored by Betway, who fight to the top in a series of best-of-one matches. The schedule of the event is virtually perfect, commencing just before PGL Major Stockholm, which […]
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