This is the final entry in a three part series. Click here to download the entire guide . Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]

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Yesterday saw Team Kraken take first place in the initial stop of the Global Esports Federation and FACEIT’s new worldwide esports invitational – the Global Esports Tour.  The winning team, led by Jeffrey “TrumpSC” Shih with Jerome “Monsanto” Faucher and Mihai “languagehacker” Dragalin, dominated during the two-day event, beating David “Killinallday” Acosta’s Team Gryphon in the final with a […]

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The upcoming Global Esports Tour fueled by the Global Esports Federation is going to get a kick-start this month and GEF has unveiled the planning for that worldwide tour. GEF has officially announced the British esports platform FACEIT as their strategic partner. Hearthstone, PUBG Mobile, and CSGO are the games to be played across […]

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Gamers across the world, rejoice! What many avid esports enthusiasts had considered to be a distant dream is now, in fact, a reality. The Olympic Council of Asia has confirmed that the 19th Asian Games that will take place in Hangzhou, China in September 2022 will feature 8 esports titles. This is the first […]

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The Olympic Council of Asia has announced the eight esports titles for the 19th Asian Games, held in Hangzhou, China, in September 2022. The Asian Games will feature esports for the first time as medal events. The following are the eight titles: Arena of Valor Asian Games version Dota 2 Dream Three Kingdoms 2 […]

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The debut of esports as an official medal sport will include some of the most popular titles, a truly a historical achievement for esports. The Olympic Council of Asia has named eight esports titles to debut as official medal sports in the upcoming Asian Games. The council has mentioned eight games which are as follows: […]

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Summer is almost over, but 2021 still got its share of esports events coming up. Here are the 4 best esports events happening in Fall 2021 to put on your radar. Overwatch League 2021 Grand Finals The Overwatch League 2021 comes to a conclusion this September, with the Playoffs and Grand Finals. Four teams already […]

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DreamHack, the immersive, gaming lifestyle experience where the gaming community comes to life, recently ended the FREE seven-day, interactive event DreamHack Beyond on July 31, 2021. The hybrid festival and multiplayer game featured themed worlds, 20+ festival halls, game demos, and hourly tournaments , the range of added programming, activities, and […]

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The biggest female streamer on Twitch, Pokimane has slammed a sexist subscriber, hoping they get banned from the platform for good. To put some context, the subscriber is a question addressed former professional Hearthstone player “Hafu” inappropriately when calling her “hot” in her 17s. She was brought to question when she accused Blizzard of ignoring […]

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Canadian esports company Enthusiast Gaming announced that it has closed its acquisition of Vedatis, which owns Icy Veins — a platform dedicated to guides for Activision Blizzard games including Hearthstone, World of Warcraft, and Overwatch — for €7M EUR . Icy Veins founders Damien Thivolle and Vlad-Matei Mladin will remain with the company long-term to operate the website.   The acquisition sum comprises a cash and stock consideration and earn-out subject to certain conditions. Upon closing […]

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