FaZe Clan members Mongraal and Nate Hill appeared at the London premiere of Dune, played Fortnite and welcomed stars Zendaya, Timothée Chalamet and more to their Twitch stream. Fortnite Battle Royale’s latest collaboration brings the upcoming epic science fiction film Dune into the game. With director Denis Villeneuve’s latest blockbuster set for release on October […]

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Freya Spiers, renowned esports host and interviewer will be taking over the role of Stage Host at the PGL Major in Stockholm, the TO announced today. This comes after the decision to move the Talent into the Avicii Arena itself for the playoffs, which wasn’t the case before. After the announcement of the Talent for […]

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A few tips to help you in Pokemon Unite. Pokemon Unite can be a tricky game to play, especially if an unaccustomed player is playing a Multiplayer Online Battle Arena title. Even players with experience of MOBA may struggle to win after a while, because Pokemon Unite is a unique game with its own set […]

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This is the final entry in a three part series. Click here to download the entire guide . Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]

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This is the second entry in a three part series. Click here to download the entire guide . Online gaming spaces are marked by a shared ethos that members participate in due to passion for games, not because they are being paid or because they seek status or power. In these tightly knit communities, games are the primary lever for emotional connections, favorable associations, and viral buzz.   This out-of-market terrain is also a fresh opportunity to meaningfully connect with younger generations. For example, competitive […]

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This is the first entry in a three part series. Click here to download the entire guide . There are brands, and there are iconic brands. As D.B. Holt put it in How Brands Become Icons: The Principles of Cultural Branding, “icons come to represent a particular kind of story – an identity myth – that their consumers use to […]

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New ways to replicate live audiences and make watching TI a more enjoyable and immersive experience. Valve recently dropped a bomb on the Dota 2 community, not allowing live spectators in view of the increasing pandemic in Bucharest. However, the company is trying to fill the void with some new ways of cheering your favorite […]

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European football club Manchester City has secured its first professional Fortnite Battle Royale player. Back in June, Manchester City launched a search to sign its first Fortnite Battle Royale player. Prospects up to the task had to navigate through a process that could end with an esports contract. Dubbed the City Solos Hunt, the campaign […]

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During the last 2 years, there were no CSGO Majors due to the COVID-19 pandemic situation around the world. After such a long time, the PGL Major Stockholm 2021 is going to take place in the Avicii arena as the Swedish government has withdrawn all the restrictions for esports events. This major is going to […]

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BLAST Premier has announced a multi-event agreement with SteelSeries, a Danish hardware firm that will host a number of CS:GO-related activations during BLAST events. SteelSeries will host activations during the BLAST Fall Showdown in October and the BLAST Fall Finals in November as a result of this. Fan interaction efforts, freebies, and a special place […]

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